10 Tips How to Optimize Your Website/Blog 2014
Jumat, 01 November 2013
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1. Include Meta and title tags. Some search engines still use Meta Keyword, Meta Description and Title tags to catalog and rank Web pages. Be sure to place a title tag at the top of each page to identify the document's overall content. You should also write an accurate Meta description tag because it's often used by search engines to describe a site in search results. And don't neglect to include a Meta keyword tag to reveal the most important keywords for each page to search engine spiders. This is one Website optimization trick you do not want to overlook because Meta tags can be the key to getting "found" by search engines.> Learn How To Write Title Tags For Your Web
2. Place keywords strategically throughout your content. Having keyword-rich content is the key (pardon the pun) to performing well with search engines. Load your Home and other critical pages with important keywords, since it may be the only page indexed by some engines. If you're not sure which keywords to weave throughout your Website, try using software like WordTracker. It's one of the leading tools you can use for website optimization, and it's available through a free trial.
You can learn here> How To Write A Keyword Rich Blog Post
- Keyword research will help you to identify keywords that are high in demand and relatively low in supply. Demand is important because it makes up the number of people who use the keyword to obtain information that is related to the keyword over the internet. Supply matters because it actually represents the number of competitors for that keyword. The higher the demand, the more traffic you will receive from the keyword. The more the supply, the harder it will be to get a sufficient listing in the search engines.
- Once you've determined the best keywords to use, place them strategically on each Web page. Focus on areas that register well with search engines, including bold headings, near the top of the page and at the end of the page. You should also embed keywords in the anchor text used to describe links, your domain name and title and Meta tags. Try to use keywords to create a theme throughout the content on your site. Search engines tend to look for a theme or common topic on a Website in an effort to deliver more relevant results for searchers.
- Keep in mind that keyword proximity is also important. So place your keywords as closely together as possible, while making sure your sentences remain clear. Finally, and perhaps most importantly, ensure a proper keyword density or weight. This involves the proportion of keywords to the rest of the text. The greater the percentage of keywords, in relation to other text, the better.
3. Use your primary keywords in an H1 header tag near the top of your page. Google gives extra weight to text located within header tags when computing PR[citation needed]. Also use a couple of H2 tags on your page because they count as well.
4. It's always good to inspect your website after any updates, especially changing tags. It is very easy to create broken links and design flaws which may affect your search engine optimization, not to mention your traffic and revenues. You will also need to create a sitemap.xml file (generally provided for free) to submit to search engines to optimize your website.
5. Keep your content updated and provide enough content. Good Web content is a critical factor in keeping site visitors interested and coming back for more. It's also the key to higher search engine rankings. Major search engines typically require you to have at least 200 to 250 words on each Web page. So it's important to include plenty of valuable content to appeal to search engines-and visitors.
- It's also crucial to keep your Website updated with fresh content. This lets search engines know the content on your site isn't stale, plus it will keep your site appealing to visitors looking for the latest information. Granted, it can be time-consuming to keep your content updated. However, the potential benefit from this Website optimization trick makes it well worth the effort.
6. Avoid using frames if possible. Frames, which are being used less and less, enable you to split a page into pieces and section off static content to decrease download times. However, today's Websites are larger and require more dynamic elements than are feasible with frames. Having a complex frame set up, can keep you from creating a search- engine friendly Website that draws a high ranking.
- Frames allow you to split a page into pieces and section off static content to decrease download times. However, they can cause navigation difficulties and prevent search engines from being able to access every page on your Website. You could use a site map to address this problem, but it's simpler to not use frames for your Website.
7. Build incoming or back links. Building good incoming or back links can also increase your search engine ranking and Website traffic. Here's why this Website optimization trick is so crucial: Most major search engines rank Web pages based on the number and the quality of links that point to the Website (link popularity). They do so because it's very difficult for Web masters to "fake" good links. As a result, link analysis gives search engines a useful means of determining which pages are good for particular topics.
- Place links to all of your pages on your home site as well as every other page on your site in order to make it very easy for the search engine spiders to crawl your site, if possible.
8. Create a Site Map page and link to it directly from your home page. On your Site Map page place links to every other page in your website. This guarantees that every page on your website can be reached with a maximum of two mouse clicks or "link follows" by the spiders.
- Listing your Website with relevant directories and portals is an ideal way to build valuable incoming links. You can also write articles, forum/blog posts, and testimonials and include a link pointing back to your site. In addition, you can trade links with Websites that complement yours. Just make sure they're not competing Websites. The main objective is to link to sites that are closely related to your site's topic. If your Website is about software, for example, link only to sites relating to the topic of software.
- As you build incoming links, keep in mind that search engines look for Websites that are useful for site visitors. If the linking structure of your Website indicates that it is helpful and informative, you'll generate more favorable search engine rankings. You'll also enjoy a steady stream of targeted traffic from your link partners.
9. Use 'alt' tags to describe your photos. If you can use a keyword or two in your alt tag that is even better, but be careful here that your alt tag accurately describes the photo or Google may consider it to be spam.
10. Validate Your HTML Code. While search engines don't care whether your HTML code is error-free, they rely on the basic correctness of the code to find out which portions of your web page to index. If your HTML code contains errors, it is possible that only portions of your web page are included in the search engine's database. The errors, while undetectable in a web browser, may lead the search engine software to think that some of the text on your page is part of the HTML formatting information rather than your site's content. As a result, the search engine may ignore that text, and your web page will not be shown in its results page. (i.e.) The <! DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.01 Transitional//EN" "Http://www.w3.org/TR/html4/loose.dtd"> Is required
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Judul: 10 Tips How to Optimize Your Website/Blog 2014
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